Just a quick follow-up to the post of the other day about that slick advertising tabloid, Oregon Super Lawyers of 2006. Not only did I get one in my Sunday newspaper, but I also received one in the mail at work; presumably, every member of the Oregon bar got one by direct mail. And get this -- the mailed one had a different cover from the one inserted into the paper:

Except for the covers, the contents looked the same on quick perusal.

But man, that is one serious hunk of dough that they dropped in publishing and circulating that thing. Did they really sell enough vanity ads to pay for all that?