So there I was, throwing away the plastic bag from the pack of English muffins:
And I noticed this:
What lawyer dreamed that one up? It's almost as if they're just waiting for the FDA to pounce on them. Do they have English muffins that aren't "Health Claim"? Does the label on those say "Noncommittal"? Are there other products, less healthy products that are labeled "You're On Your Own"?
And what next? On the sides of SUVs: "Manliness Claim Vehicle"?
Comments (12)
But then, Tom's toothpaste "is complete" and "helps" reduce tartar.
They should sell an in-complete toothpaste and does not a "toothbrush" and "water" help fight tartar?
I think consumer researchers would say that it is the full sized pickup that has greater success with manliness claims. SUVs—in purchasing behavior and drivership—generally enjoy higher status among women.
I think Skyview makes a good point. Most of the SUVs you see are driven by tiny women wearing Nike ball-caps. Generally they have (name of town) All-Stars Brett #13 scrawled on the back window and the license frame says "I'd Rather Be Shopping at Nortdstrom".
You left out two important pieces of identifying data -- they are uniformly yakking away on a cell phone and have a bleached blonde pony tail comng out of the back of that Nike cap.
I grew up with Thomas English muffins. Had 2 this morning for breakfast, in fact. That same dumb label: "The Original Nooks & Crannies" English Muffins. I've certainly never heard them called anything like that before. It says on the bottom that's trademarked and, like the rest of the Thomas logo stuff, "used with permission." Permission? Isn't it their product?
Doesnt matter to the dedicated progressive folk in Portland. An SUV is an SUV. Even if the more reasonably sized ones get the same or better mileage that most minivans.
Don't confuse inventory logistics with Big Brother -- dollars to doughnuts that the name of the bag in the company's inventory system is Health Claim English Muffins 6 Pack, to distinguish it from a bag that does not contain a health claim. It's just an identifier.
They probably have many more than two bags. There's the Thomas package for places like Wal-Mart and Costco, where they're sold in sets, inside outerwrapper (an additional plastic bag), the Thomas package for individual package sales, the Thomas package for export, probably a very minimally marked package for restaurant and food service sales, not to mention the same bakery likely provides the muffins for "house brand" english muffins (same muffin, different label).
I think it's more like "how do they decide which _countries_ get the health claim packaging ... and I think the answer is that those are likely the standard wrappers for individual sale packages for US market (where FDA kind-of regulates health claims on packaging)
Charamba, Douro 2008
Horse Heaven Hills, Cabernet 2010
Lorelle, Horse Heaven Hills Pinot Grigio 2011
Avignonesi, Montepulciano 2004
Lorelle, Willamette Valley Pinot Noir 2011
Villa Antinori, Toscana 2007
Mercedes Eguren, Cabernet Sauvignon 2009
Lorelle, Columbia Valley Cabernet 2011
Purple Moon, Merlot 2011
Purple Moon, Chardonnnay 2011
Abacela, Vintner's Blend No. 12
Opula Red Blend 2010
Liberte, Pinot Noir 2010
Chateau Ste. Michelle, Indian Wells Red Blend 2010
Woodbridge, Chardonnay 2011
King Estate, Pinot Noir 2011
Famille Perrin, Cotes du Rhone Villages 2010
Columbia Crest, Les Chevaux Red 2010
14 Hands, Hot to Trot White Blend
Familia Bianchi, Malbec 2009
Terrapin Cellars, Pinot Gris 2011
Columbia Crest, Walter Clore Private Reserve 2009
Campo Viejo, Rioja, Termpranillo 2010
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Quinta das Amoras, Vinho Tinto 2010
Waterbrook, Reserve Merlot 2009
Lorelle, Horse Heaven Hills, Pinot Grigio 2011
Tarantas, Rose
Chateau Lajarre, Bordeaux 2009
La Vielle Ferme, Rose 2011
Benvolio, Pinot Grigio 2011
Nobilo Icon, Pinot Noir 2009
Lello, Douro Tinto 2009
Quinson Fils, Cotes de Provence Rose 2011
Anindor, Pinot Gris 2010
Buenas Ondas, Syrah Rose 2010
Les Fiefs d'Anglars, Malbec 2009
14 Hands, Pinot Gris 2011
Conundrum 2012
Condes de Albarei, Albariño 2011
Columbia Crest, Walter Clore Private Reserve 2007
Penelope Sanchez, Garnacha Syrah 2010
Canoe Ridge, Merlot 2007
Atalaya do Mar, Godello 2010
Vega Montan, Mencia
Benvolio, Pinot Grigio
Nobilo Icon, Pinot Noir, Marlborough 2009
Portuga, Rose 2011
Revelation, Chardonnay, Pays d'Oc 2010
Beaulieu, Cabernet, Rutherford 2005
Monte Alto, Tinto Reserva 2005
Chateau Ste. Michelle, Cabernet, Indian Wells 2009
Espiral, Vinho Rose
Vin-Koru, Pinot Gris 2011
14 Hands, Hot to Trot Red 2009
Rodney Strong, Cabernet, Sonoma 2009
Abacela, Vintner's Blend #11
Portuga, White 2010
La Bourgeoisie, Red 2009
Januik, Red 2009
Three Rivers, River's Red 2008
Kirkland, Alexander Valley Merlot 2008
Muga, Rioja Rose 2010
Quinta das Amoras, Vinho Tinto 2009
Mauro Molino, Barbera d'Alba 2009
Garda Chiaretto Rose
Columbia Crest, Two Vines Vineyard 10 White
Chateau Ste. Michelle, Pinot Gris, Columbia Valley 2009
L'Hortus, Rose de Saignee 2010
Maculan, Pino & Toi 2008
McKinley Springs, Bombing Range Red 2008
Trader Joe's Pinot Gris 2009
Montes Alpha, Cabernet 2007
Gran Sasso, Sangiovese, Terre di Chieti 2009
Garda, Classico Chiaretto Rose
Beaulieu, Cabernet, Rutherford 1999
Picos del Montgo, Tempranillo 2008
Chateau de Montmirail, Vacqueyras 2008
La Granja 360, Syrah 2009
Montgras, Carmenere Reserva 2009
Lange, Pinot Gris 2009
Columbia Crest, Horse Heaven Hills Cabernet 2008
Kirkland, Pinot Grigio 2010
Trader Joe's Coastal Syrah 2009
Columbia Crest, Horse Heaven Hills Merlot 2008
Trader Joe's Coastal Chardonnay 2009
Vieux Papes Red
Domaine de l'Aujardiere, Chardonnay 2009
Santa Rita, Cabernet, Medalla Real 2007
Penfold's, Koonunga Hill Shiraz Cabernet 2008
Guild, Red, Lot #02 2008
Dievole, Dievolino Sangiovese 2008
Laforet, Burgogne Chardonnay 2009
Columbia Winery, Merlot 2007
Bonterra, Cabernet 2008
Elk Cove, Pinot Gris 2009
Maquis Lien 2006
Scott Paul, Pinot Noir, Le Paulee 2007
The Occasional Book
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Mark Bego - Aretha Franklin, the Queen of Soul (2012 ed.)
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J.D. Salinger - Franny and Zooey
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Kathryn Lance - Pandora's Genes
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Jack London - The House of Pride, and Other Tales of Hawaii
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Sharon Creech - Walk Two Moons
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Mark Herrmann - The Curmudgeon's Guide to Practicing Law
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Anthony Holden - Big Deal
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Road Work
Miles run year to date: 21
At this date last year: 52
Total run in 2012: 129
In 2011: 113
In 2010: 125
In 2009: 67
In 2008: 28
In 2007: 113
In 2006: 100
In 2005: 149
In 2004: 204
In 2003: 269
Comments (12)
But then, Tom's toothpaste "is complete" and "helps" reduce tartar.
They should sell an in-complete toothpaste and does not a "toothbrush" and "water" help fight tartar?
Posted by Abe | August 12, 2007 6:39 AM
I think consumer researchers would say that it is the full sized pickup that has greater success with manliness claims. SUVs—in purchasing behavior and drivership—generally enjoy higher status among women.
Posted by skyview satellite | August 12, 2007 8:22 AM
I think Skyview makes a good point. Most of the SUVs you see are driven by tiny women wearing Nike ball-caps. Generally they have (name of town) All-Stars Brett #13 scrawled on the back window and the license frame says "I'd Rather Be Shopping at Nortdstrom".
Posted by BobM | August 12, 2007 8:47 AM
Bob M -
You left out two important pieces of identifying data -- they are uniformly yakking away on a cell phone and have a bleached blonde pony tail comng out of the back of that Nike cap.
And they can't drive worth a sh*t.
Posted by Nonny Mouse | August 12, 2007 10:08 AM
I grew up with Thomas English muffins. Had 2 this morning for breakfast, in fact. That same dumb label: "The Original Nooks & Crannies" English Muffins. I've certainly never heard them called anything like that before. It says on the bottom that's trademarked and, like the rest of the Thomas logo stuff, "used with permission." Permission? Isn't it their product?
They still taste good.
Posted by Frank Dufay | August 12, 2007 10:50 AM
Actually, some of us are redheads.
(But then again, I only have a small, relatively inexpensive SUV.)
Posted by Shelley | August 12, 2007 10:54 AM
I only have a small, relatively inexpensive SUV
Doesnt matter to the dedicated progressive folk in Portland. An SUV is an SUV. Even if the more reasonably sized ones get the same or better mileage that most minivans.
Posted by Jon | August 12, 2007 12:43 PM
Don't confuse inventory logistics with Big Brother -- dollars to doughnuts that the name of the bag in the company's inventory system is Health Claim English Muffins 6 Pack, to distinguish it from a bag that does not contain a health claim. It's just an identifier.
Posted by George Seldes | August 12, 2007 12:45 PM
Why do they have two bags, and keep track of them separately?
Posted by Jack Bog | August 12, 2007 4:07 PM
They probably have many more than two bags. There's the Thomas package for places like Wal-Mart and Costco, where they're sold in sets, inside outerwrapper (an additional plastic bag), the Thomas package for individual package sales, the Thomas package for export, probably a very minimally marked package for restaurant and food service sales, not to mention the same bakery likely provides the muffins for "house brand" english muffins (same muffin, different label).
Posted by George Seldes | August 12, 2007 5:47 PM
How do they decide which stores get "Health Claim" and which ones get something else?
Posted by Jack Bog | August 12, 2007 11:28 PM
I think it's more like "how do they decide which _countries_ get the health claim packaging ... and I think the answer is that those are likely the standard wrappers for individual sale packages for US market (where FDA kind-of regulates health claims on packaging)
Posted by George Seldes | August 14, 2007 8:24 AM