Is it worth $25 to renew "bojack.co"?
As readers can tell just by looking up a bit on the screen, the domain of this site is "bojack.org." Now, we would have loved "bojack.com," but that one's being sat on by a squatter in Canada who wants thousands of dollars for it, and so it will probably never be ours. Last year, "bojack.co" became available, and we bought it for a year thinking that maybe we'd promote its use. If anything, it would stop some clown from grabbing it and creating confusion with us.
Now here we are a year later, and the domain registrar has its hand out for about another $25 for another year of "bojack.co." We haven't promoted it, and we're wondering whether it's worth the expense. Twenty-five bucks buys a lot of other stuff. And a lot of our readers get here by entering "bojack," or "jack bog," or something similar into Google, anyway. Should we go for another year of the additional domain?
Comments (35)
I'll chip in for you, Jack!
Posted by portland native | May 24, 2012 2:56 PM
I'll chip in $1 for bojack.co and another $1 for the purchase of bojack.com
Posted by Frank | May 24, 2012 3:02 PM
Wouldn't changing your domain name ruin your bumper sticker business?
Posted by John | May 24, 2012 3:08 PM
Pass on it. .co domains are dumb.
The .net and .com would be worth it, as people might type those in and you'd want them to end up here. Just as you stated above, the .com would be nice.
Highly unlikely there's many bojack typos for .co, and Google isn't gonna rank it above you. Combine that with the fact they sell for an insulting multiple, and it's an easy $25 to save.
Posted by Flynn | May 24, 2012 3:21 PM
Don't waste the $25.
Posted by Fan | May 24, 2012 3:43 PM
If you wanted it, I imagine you could get it for $7 or so through godaddy. However, I'm with Flynn on this; the .co domains are a waste.
Posted by Max | May 24, 2012 3:47 PM
Well Jack, it depends how wrapped up in your "on-line" persona you are? If it were me I would want to protect my on-line identity, or Brand, for the future. This is a case when you want to put down some roots and make your footprint bigger, to keep from being stepped on sometime in the future.
Posted by mark | May 24, 2012 3:58 PM
I' too, will kick in a buck toward the $ 25.00.
Maximize your options for the future; wrap up the darn .co domain name.
Posted by Nonny Mouse | May 24, 2012 4:03 PM
Save the money and use it to pay for "JackBogForMayor.com" in the future.
Posted by reader | May 24, 2012 4:04 PM
If you're gonna spend the $25, step up to the $100 bojack.xxx domain.
Bojack After Dark.
Posted by Flynn | May 24, 2012 4:14 PM
Isn't "co" the country abbreviation for Colombia. You'll be competing with the Cali cartel.
Posted by mrfearless47 | May 24, 2012 5:00 PM
Save the $25 for the football pool this fall.
Posted by Rich | May 24, 2012 5:25 PM
I think you should register the domain at a cheaper place, because I pay $12.95/yr. for domains. Where did you find one that charges $25?
Posted by Portland Puddles | May 24, 2012 5:33 PM
They all start you off at a low rate. But when it's renewal time, the good deals dry up.
Posted by Jack Bog | May 24, 2012 6:47 PM
bojack.net, .info, .biz, and .asia are among the many bojacks available. Why do you need to hog them all? It won't be that confusing if someone else is bojack.tv or bojack.uk. Save the $25.
.co, by the way, is the domain for Columbia (the country, not the river). There are hundreds of such country domains, and it is pointless to try to be the bojack for all of them.
Posted by antiplanner | May 24, 2012 7:13 PM
Buy a nice bottle of wine instead.
Posted by Mojo | May 24, 2012 7:29 PM
It's GoDaddy who's holding me up for $25 to renew. As I say, the introductory rates go away once they've got you.
I could care less what ".co" is supposed to mean. The suffix ".org" is supposed to mean a nonprofit organization. The point is make it easy for readers to remember how to get here, and to make sure they don't get sidetracked when they try.
Posted by Jack Bog | May 24, 2012 7:31 PM
Bojack.xxx?
Better get it before Creepy gets any ideas.
Posted by Mister Tee | May 24, 2012 7:37 PM
GoDaddy are the worst!!! Extra bonus! F'em.
P.S.: Use PowWeb!
Posted by Mojo | May 24, 2012 7:56 PM
But not for this. Go with a Rioja or something local.
Posted by Mojo | May 24, 2012 7:57 PM
The .co would just cause more people to accidentally end up at the .com site and give that squatter more cash for nothing.
Posted by Aaron | May 24, 2012 8:09 PM
I would encourage registering a .us, .name, or .info, at least you're semantically correct.
If you're going to improperly use a TLD, at least do because you're getting some kind of neat vanity usage. Like:
etc.
And GoDaddy really is terrible, you should transfer your domains away from them next time you need to renew.
Posted by Aaron | May 24, 2012 8:17 PM
No. Domain names are not the big deal of the past. You have such a huge history on Google and other searches a person would be hard pressed to find you at .co .com .us
Yes a person could spoof you. For a very little while. If that $25.00 is burning a hole, send it to me.
Posted by dman | May 24, 2012 8:26 PM
Short and simple: No.
Posted by talea | May 24, 2012 8:26 PM
No. Also, go to Dynadot for better prices. $25 is way too much.
Posted by dyspeptic | May 24, 2012 8:42 PM
dman: Google is pretty smart about detecting domain name changes through 301 Moved Permanently headers. The Google-juice should transfer pretty easily.
Posted by Aaron | May 24, 2012 8:55 PM
NO, waste of money. People just google "bojack" and there you are.
.net and .com would be better to have and I bet a bunch of us could chip in for them. But don't waste money on .co
Posted by L.O. Resident | May 24, 2012 11:27 PM
From what I know about these things, from a very trusted source, it would be a waste of $25 to pay for the .co domain name if your intended purpose is to rank higher in the search engines. Obviously, there is no risk of a copycat bojack.org, and the guy who is squatting on bojack.com in Canada is an idiot holding onto something that literally has no intrinsic value. People who come to this site are looking for interesting discourse as opposed to fake Viagra and phony male enhancement products.
Posted by Usual Kevin | May 24, 2012 11:48 PM
I like boja.ck, but note that the Cook Islands authorities don't like any profanity on their websites:
http://en.wikipedia.org/wiki/.ck
...so that's right out. Stick with .org, and don't worry about alternates.
Posted by Downtown Denizen | May 25, 2012 1:22 AM
Hey! Skip the renewal and take me out to lunch!
You are known as bojack.org. Don't muddy the waters.
Posted by Starbuck | May 25, 2012 6:29 AM
My vote is to stick with bojack.org. Anything else at this point is a waste of cash (in my opinion).
Posted by Former pdxer | May 25, 2012 7:45 AM
I'd stick with what you have-plus when I am away from my laptop I can just put in "Jack's blog" and bingo there I am - easy peasy.
Posted by K.W. | May 25, 2012 9:26 AM
I don't see the .co value, but you can usually save a lot with godaddy renewals if you google "godaddy promo codes". There is usually some active cutnpaste coupon that will shave the price.
Posted by Panchopdx | May 25, 2012 10:29 AM
Don't give "NoDaddy" any dough! And the reasons why have nothing to do with their trashy T&A ad campaigns.
Posted by Mojo | May 25, 2012 12:13 PM
Stay with org. Because I comment on here, I like thinking of myself as part of the B.org.
People just type in Jack bog's, as few letters as they can to get here. You're popular, so it doesn't take much.
Posted by JadeQueen | May 27, 2012 8:05 PM