If only someone would forward this to the White House.

Clearly since there are only so many letters in the alphabet, we will rapidly reach "PEAK WORDS" and soon after there will be a rapid decline of unused word combinations words available.

We need to establish a "Department of Word Usage" to study ways to save the remaining words available and insure they are used in a "Green" and "Sustainable" manner.

The head of the "DoWU" could be any professional athlete. Based on post game locker room interviews, they already use any meaningful words very sparingly.

I don't think they can keep this up. If only there were a word for that.

Chicken Chicken Chicken
Loved the presentation and the comments to it.

Of course "Chicken" is being substituted with "Sustainable".

I reflect back to the late 1980's, early 90's, when Environmental Zones were being placed all over the map by just circling with a felt tip pin on an aerial photograph where the Planners saw "Green".

Then at any Planning meeting where E zones were being discussed, the sheepish 27 year old Planner would cautiously keep using this new word "Sustainable" to embellish any phrase, dialogue, concept. It was like they felt:

"problem solved, I just totally gave all the reasoning why we circled your tree in your backyard as an E zone, it's Sustainable".

Then you knew "Sustainable" was a deathly word when Mayor Katz and her minion Sam Adams started backing up all their claims for SoWhat with "Sustainable" in the late 90s. When the Pols/Bureaucrats have it, you're sunk. "Sustainable" justifies anything, and they can't even define it.

This is clearly an example of the proliferation of a subset group called "Cunning linguists".

I refer to this phenomena as "language creep".

Though 28 years too late, Orwell got it right: folks it's called "Newspeak", which replaces "Oldspeak" (English Language)
Seems to me, "Sustainable" is "doublegoodplus".