Reverse 911? Don't count on it.
Was it the "close to perfect" new Portland emergency dispatch system that utterly failed in this case?
UPDATE, 9:55 a.m.: Apparently the city hires this function out to a private company, and "only two city agencies are authorized to send the alerts, the emergency management office and the Portland Water Bureau." That would be the Sam Rand Twins, of course. Jim Redden of the Trib reports on the snafu here.