Wake up and smell the desperation
Three words: Starbucks instant coffee.
| Posted at 4:16 PM | Permalink |
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Comments (12)
Via? How inspiring. *yawn* Must come in a beige-on-white package. What goofball marketeer's eureka was that?
Vaya Con Dios
http://www.youtube.com/watch?v=pQ6H68AcvQE
Posted by Mojo | August 31, 2009 5:46 PM
so, what's different from the other crap coffee they sell? I've always thought Starbuck's coffee was sub-par. Many local joints brew a better cup of jo. I patronize those folks.......
Posted by fred | August 31, 2009 6:30 PM
The business models they are a changin' in a down economy. (apologies to BD)
Posted by LucsAdvo | August 31, 2009 8:31 PM
Anybody happen to know what "espresso" means?
Posted by Allan L. | August 31, 2009 8:35 PM
Try Peet's. Of course, I personally use whatever is cheapest at Walmart, as the alleged Kirkland branded but burned and pulverized by Starbuck's stuff at Costco leaves mud at the bottom of my Ms Coffee.
Posted by Gary | August 31, 2009 8:36 PM
When Starbucks announced the instant coffee product in February, their stock slipped for a day or two, about the only time their shares have ticked downward since last fall.
Since November, their stock price has increased almost threefold.
Now might be a good time to sell.
Posted by Gil Johnson | August 31, 2009 10:12 PM
Oops--SBUX dropped about 40 cents today (to $18.99 a share).
Posted by Gil Johnson | August 31, 2009 10:15 PM
Searbucks coffee is always burnt and taste like it has been filtered through a jockstrap...
Posted by Fonzi | August 31, 2009 11:21 PM
Maybe it could work for backpacking - that's the one time I miss a morning coffee. But other times? Ugh.
Posted by john rettig | September 1, 2009 12:13 AM
Fonzi-- I laughed out loud and couldn't agree more. Unfortunately, Dutch Bros is worse.
Posted by Brian | September 1, 2009 8:33 AM
I'm no fan of the Starbucks brand of coffee and espresso mediocrity, but I have to say that the new Via product is actually pretty cool. It tastes great to this long-time coffee snob, and the convenience of it when you just want a single cup of coffee has proven very nice at the office.
p.s. Apparently they've been working on this for decades...I'd say they nailed it.
Posted by shannon | September 1, 2009 10:35 AM
I hate Starbucks because they are successful! I wish I could hate Stumptown as much...
Posted by Dean | September 1, 2009 12:37 PM