Guys, check your pits
Wieden & Kennedy says they could ruin your life.
| Posted at 1:19 AM | Permalink |
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Comments (9)
IN a print ad for Ever Clear, a new men’s antiperspirant ...
Isn't Everclear also a vodka?
Thanks
JK
Posted by jim karlock | August 18, 2009 1:58 AM
I've been wearing bourbon as a cologne for years.
Posted by Jack Bog | August 18, 2009 2:00 AM
With a target demographic of 12 to 35 year old males, please Mom just tell them to bathe at least once a day, saves lots of money.
Posted by phil | August 18, 2009 4:50 AM
Weiden + Kennedy = Sad Men
Posted by Mojo | August 18, 2009 5:58 AM
“Our challenge was how do we bring that problem of having antiperspirant clumps in your pits more to life and have it be more unacceptable?” Mr. Bagley said.
And then, he wondered, "is this really what I went to college for?"
Posted by Kari Chisholm | August 18, 2009 7:18 AM
Doesn't the band EVERCLEAR have any problem with the use of that name for a deodorant?
Posted by RANZ | August 18, 2009 8:56 AM
Doesn't the band EVERCLEAR have any problem with the use of that name for a deodorant?
Only if they trademarked their name. And even then, do you really think there is a possibility that someone will confuse the two?
Posted by Jon | August 18, 2009 10:16 AM
Only if they trademarked their name.
IIRC, trademark rights are largely based on usage, not registration, and likelihood of confusion. I don't think I'd confuse rock music with deodorant, except in the case of "Smells Like Teen Spirit."
Posted by Jack Bog | August 18, 2009 10:40 AM
Back when you had to wait and process your film to see what was the true effect of your flash heads, I lost a whole days efforts on location because the model had large "underarm residue" rings under her arms.
Posted by dman | August 18, 2009 11:19 AM