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Monday, June 29, 2009

Green: the new rose-colored glasses

I'm all for doing the right thing by the environment, but the "green" hype has gone far beyond the pale:

Construction, wholesale and retail trade and administrative and waste services were the industries that had the most green jobs, about 47 percent of the total, according to the report.

The five occupations with the most green jobs were carpenters, farm workers, truck drivers, hazardous materials removal workers and landscaping and groundskeepers.

Yes, nothing says "green" like building a condo bunker or driving a truck.

It's good that reports such as these come out, and that the public gets to dissect them. It's just a matter of time before the average person sees the absurdity of all the greenwash.

Comments (23)

"increasing energy efficiency; producing renewable energy"

So they included the oil and gas industries right? And those lobbying for a pipeline in Oregon? Did they dock points for destroying Oregon's only nuclear plant?
Because all of these were trying to increase energy efficiency, nuke also promotes renewable energy.

economy and health: you can't have two #1 priorities.

this report came from kulongoski's bailiwick -- the man will say *anything* in a desperate attempt to leave a "green" legacy. the democratic establishment in OR definitely gives the bushies a run for their money when it comes to truthiness.

i find it sad that many environmentalists find nuclear to be more abhorrent than coal or gas. until we develop scalable clean energy, nuclear is a better and safer alternative...period.

Yes but, concrete bunkers are very sustainable. The Nazis have proven that.

300 years age in Salem......

So garbage truck drivers are "preventing environmental degradation" by putting garbage in a landfill instead of a body of water, thus qualifying them as having a "green job"?

"Construction, wholesale and retail trade and administrative and waste services were the industries that had the most green jobs"

All of this stuff like LEED is just certifications - i.e. You pay your money to a place to get an audit and they give you a sticker if you pass. This is like selling indulgences.

We went thru this with ISO. You could be the worlds worst polluter like CoP dumping sewage in the river, but as long as you can call a couple of things you do green, then its all OK.

I always select double-sided printing when I make copies at my desk job. I wonder if I could get some sort of green job creation stimulus for that?

Just like FAR you can apparently also buy environmental offsets or "green points" without actually doing anything yourself to be "green." One of the recent gay pride parades was certified green because of doing just this. Indulgences is a pretty good definition.

A green parade. Dig it.

I think the 'sale of indulgences' is the perfect descriptor for green certification.

It's like any other good idea or movement before it's bastardized by some marketing department or people who couldn't give a damn. Capitalism is opportunism, my friends.

The recent greenwashing of EVERYTHING is nauseating, but come on, the merits of many green 'industries' are on the side of facts, not cynicism. It would be a lot easier to see that if the City of Portland stopped listening to condo hustlers and started listening to pleas for more affordable housing... or just a return to common sense would do.

TKrueg, a "return to common sense"? With the crowd that's in the CoP? That plopping sound you hear is from my kidney, where my sides split from laughter and it's currently bouncing up and down and hitting the floor.

If you ever get the chance to watch Alex Winter's short film "Entering Texas," currently on YouTube, you might see Gibby Haynes of the Butthole Surfers presenting a similar report to this one. The immediate response is one I use to describe similar situations: "He's just greasing the pan, dear. It's, um, special grease."

Capitalism is opportunism, my friends.

Humans are opportunistic - in case you hadn't noticed - capitalism has nothing to do with it.

But, hey, don't let that get in your way of your, oh so predictable, little regurgitation.

We got this or a similar survey in our office and we immediately threw it away...in the recycle bin of course!

I have no idea what they mean by "green jobs", and find it amusing that in a state that is scaring away commerce, businesses, has exploding unemployment, and falling home values, they are more worried about green jobs than losing existing jobs. This state is ready to see some severe economic damage and painful job loss that will affect us all. But, hey, the remaining jobs will be "green". Maybe they mean we will all be green by becoming crop pickers? Those will be the only jobs left, except for government jobs of course, until the farmers are cut off from using water.

What, me, cynical?

What goes around comes around.

When I was involved in the print industry in the early eighties, I got my edumacation regarding paper recycling and consumer demand dictating the market.

At that time, recycled paper as a marketing tool was fairly new. And "post-consumer" recycled paper was the key. Post consumer strictly meant paper that had left the building. So paper was literally loaded onto a truck, driven around the block and then back. That constituted the claim of "post-consumer." This was directly from a major distributor's representative.

Also at that time, we were told that public demand prompted stationery away from bold colors to graduated shades of earth tones. It was "classy" and in fact, the term "class" was used in a lot of paper products. Wrong again. Instead of the costs associated with cleaning the paper making equipment from one more distinct color to the next, it was a lot cheaper to start out with one color - say, brown - and add white to make it a lighter shade. More white for a still lighter shade, etc.

The process was responsible and I'm not faulting it. But the new sophisticated colors were represented as satisfying customer demand for the muted shades. Wrong. It was just cheaper to produce, given the environmental costs of clean up.

Anyway, that's why I have a hard time stomaching the whole "green-ing" of our culture. It's just another way to make a buck. I have no issues with making a buck. I have real issues with the sheeple buying into it based solely on a label.

Anyway, that's why I have a hard time stomaching the whole "green-ing" of our culture. It's just another way to make a buck. I have no issues with making a buck. I have real issues with the sheeple buying into it based solely on a label.

don't mistake the hype for reality. plenty of people despise the hype but work for improvement.

come to think of it, that seems to be a common comment on the blog here--condemning everything related to ecology because a marketing schmuck has co-opted it.

which is like condemning exercise because of Richard Simmons, or music because of Britney Spears.

Gotcher 'green' rightcher:

Depicts 125,000 one-hundred dollar bills ($12.5 million), the amount our government spends every hour on the war in Iraq.

Green and red make mud-colored brown, and for all Gov. Kul and Us Oregonians get green, yet the red bloody crime infamy We Stand For, gagged slit-throat, Ted-coward, all the more our names is Mudd.

The photo is (detailed) in a tremendous collection of stunning photos by chris jordan, Seattle ... rightcher: www.ChrisJordan.COM/current_set2.php

Which I found at the last ("Footer") link in this article at The Oil Drum .COM -- The Psychological and Evolutionary Roots of Resource Overconsumption Revisited, by Nate Hagens, on June 25, 2009. Retelling the evolution of humans and 'reward' brain chemistry and addiction (or habituation), combined with peer status, to posit the moral of the story: Being overconsumption-addicted is a death grip -- our own. A fond (and familiar?) pull-quote for the flavor of it:

“Most of these people in the nations of the United States are extremely eager in the pursuit of immediate material pleasures and are always discontented with the position they occupy. They think about nothing but ways of changing their lot and bettering it...An American will build a house in which to pass his old age and sell it before the roof is on. He will plant a garden and rent it just as the trees are coming into bear. He will take up a profession and leave it, settle in one place and soon go off elsewhere with his changing desire. Yet at the end of the year crammed with work, he has little spare leisure. His restless curiosity goes with him traveling up and down the vast territories of the United States.” Alexis DeTocqueville, Democracy in America, 1831
Warning: For persons in Information Addiction recovery, the linked article and photos might cause pondering relapse.

... a quaint sort of figure of speech, there in DeTocqueville -- "the nations of the United States ..."

Which I found at the last ("Footer") link in this article. ..

I just love that graph of the population shooting up.

Whenever I see one of those linear plots of data that should be log plotted, I know I am dealing with a less that honest source or an fool

I nominate all bloggers as being leaders in green. Afterall, they don't require a paper to be delivered to your front door every day.

Humans are opportunistic - in case you hadn't noticed - capitalism has nothing to do with it.

cc: In case you hadn't noticed humans who are free can follow whatever opportunity they want. It's called Capitalism.

Today as we are facing global worming now a days and one of the main reason of global worming is due to the reduction or cutting down of green forests. so we all can play a role in saving the environment for the future and for our children this is the right time to start developing small gardens in our houses back yard as its has become necessity act before its to late. So start your journey with us .

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