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Tuesday, December 16, 2003

Don't blame PowerPoint

There's a surprising new scapegoat for the Columbia disaster: PowerPoint, the Microsoft presentation software.

An alert reader notes that The New York Times reported in its Sunday magazine on a portion of the safety board report on the destruction of the space shuttle, as follows:

NASA, the board argued, had become too reliant on presenting complex information via PowerPoint, instead of by means of traditional ink-and-paper technical reports. When NASA engineers assessed possible wing damage during the mission, they presented the findings in a confusing PowerPoint slide -- so crammed with nested bullet points and irregular short forms that it was nearly impossible to untangle. ''It is easy to understand how a senior manager might read this PowerPoint slide and not realize that it addresses a life-threatening situation,'' the board sternly noted.

PowerPoint is the world's most popular tool for presenting information. There are 400 million copies in circulation, and almost no corporate decision takes place without it. But what if PowerPoint is actually making us stupider?

This year, Edward Tufte -- the famous theorist of information presentation -- made precisely that argument in a blistering screed called The Cognitive Style of PowerPoint. In his slim 28-page pamphlet, Tufte claimed that Microsoft's ubiquitous software forces people to mutilate data beyond comprehension. For example, the low resolution of a PowerPoint slide means that it usually contains only about 40 words, or barely eight seconds of reading. PowerPoint also encourages users to rely on bulleted lists, a ''faux analytical'' technique, Tufte wrote, that dodges the speaker's responsibility to tie his information together. And perhaps worst of all is how PowerPoint renders charts. Charts in newspapers like The Wall Street Journal contain up to 120 elements on average, allowing readers to compare large groupings of data. But, as Tufte found, PowerPoint users typically produce charts with only 12 elements. Ultimately, Tufte concluded, PowerPoint is infused with ''an attitude of commercialism that turns everything into a sales pitch.''

As a confirmed PowerPoint user, I'd like to say, hogwash. The problem is not with the medium. If there's a problem at all, it's with the user. PowerPoint is just a vastly, vastly improved version of what used to accompany verbal presentations -- a chalkboard, "white board," flip chart, or overhead. It's unfair to criticize the program for not doing what it never was intended to do. Thirty years ago, such a critique would have read like this:

NASA, the board argued, had become too reliant on presenting complex information via blackboards, instead of by means of traditional ink-and-paper technical reports. When NASA engineers assessed possible wing damage during the mission, they presented the findings in a confusing array of inscribed chalkboards -- so crammed with nested bullet points and irregular short forms that it was nearly impossible to untangle. ''It is easy to understand how a senior manager might read this blackboard and not realize that it addresses a life-threatening situation,'' the board sternly noted.

Chalkboards are the world's most popular tool for presenting information. There are 400 million chalkboards in circulation, and almost no corporate decision takes place without them. But what if chalkboards are actually making us stupider?

This year, Edward Tufte -- the famous theorist of information presentation -- made precisely that argument in a blistering screed called The Cognitive Style of Chalkboards. In his slim 28-page pamphlet, Tufte claimed that the ubiquitous blackboard forces people to mutilate data beyond comprehension. For example, the low resolution of handwriting on a blackboard means that it usually contains only about 40 words, or barely eight seconds of reading. Chalkboards also encourage users to rely on bulleted lists, a ''faux analytical'' technique, Tufte wrote, that dodges the speaker's responsibility to tie his information together. And perhaps worst of all is how blackboards render charts. Charts in newspapers like The Wall Street Journal contain up to 120 elements on average, allowing readers to compare large groupings of data. But, as Tufte found, chalkboard users typically produce charts with only 12 elements. Ultimately, Tufte concluded, the chalkboard is infused with ''an attitude of commercialism that turns everything into a sales pitch.''

If people can't figure out what PowerPoint can and cannot do, they shouldn't use it. But don't blame the program. In the hands of a skilled author/operator, it has all other presentation systems beat hands down.

Oh well, I'm taking The Times' advice with a few grains of salt these days. They also now think that whining Portland Trail Blazer thug Rasheed Wallace is the next Dr. Martin Luther King. I rest my case.

To sum up:

Comments (5)

Rasheed Wallace was a pain in the ass when he played for UNC. He has been a pain in the ass ever since. The fact that he can't get himself taken seriously when he tries to make serious points is his own fault and no one else's.

What it was never intended to do? MS would sell powerpoint to Stabucks to show coffee prices if they could.

But I do agree with you in part...the problem is with the use. It's not an end-all. Too often, the materials supplemental to a presentation are just printouts of the slide. Supplemental materials should include the nitty-gritty details, the extended analysis, the charts. The research, whatnot.

But by enabling a sales pitch, or strengthening it, the brushover is more successful. So I think we're all winners here.

Professor Jack, you are absolutely right about PowerPoint, and I am only aware of its potential because of your classes; your PowerPoint skills are light years ahead of anyone else I've seen try to use it. Are you aware that David Byrne has used PowerPoint to create an ironic performance art presentation critical of the business/corporate setting in which the medium is usually used? There was a recent article on it in Wired. Byrne ended up declaring the medium inherently artistically limited. However, I think you've proven it can at least be used to communicate difficult concepts in a clear and entertaining way.

Sam, you are too kind.

Jack -- you are always ahead of the curve on this stuff. Amazing!

See, "How PowerPoint can fatally weaken your argument" by John Naughton in the 12/21/03 edition of the Observer: http://observer.guardian.co.uk/business/story/0,6903,1110963,00.html

The website referenced by the article (what if Abe Lincoln had delivered the Gettysburg Address using Powerpoint) is hilarious: http://norvig.com/Gettysburg/

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