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Wednesday, August 15, 2012

Our Lady of Memorable Design, pray for us

Our alma mater, St. Peter's College in Jersey City, officially became St. Peter's University the other day. Now that they've acquired and set up a number of graduate programs, the Jesuits who run the place decided to upgrade the name. No problem there, but as part of the change, they hired some p.r. outfit to give the school a new "brand." What they came up with is pretty insipid; it looks a lot like this. Or this.

The announcement video, which mildly creeps us out, is here. And here's the new school shield:

Sheesh, could they get any more generic? And egad -- they've erased the peacock! The distinctive mascot of the school for 140 years:

We wish St. Peter's well in its new phase, but whoever's running the symbolism and the imagery should be taken down to Brother Moscato's dump under the Pulaski Skyway and interred next to Jimmy Hoffa.

Comments (2)

Looks like it was inspired by the new, ass-ugly Pac-12 logo.

Bring back the peacock!

Oh, I dunno. I kinda like the shield. I would have gone further and dropped the 1872 and the keys. Certainly, the 1872 - that's just screaming out loud "We've been here a long time!"

I don't know at all, but I suspect the old seal will stick around for formal uses. That's the way it usually works.

Here's your basic rule of thumb for logos (and flags): They should be simple enough that a third-grader should be able to draw them from memory.

Beyond that, they need to work in color and in black-and-white, in reverse, in micro size (lapel pins) and giant size (billboards).

Other than that, the rest of the meaning comes from associating that logo with communications over time.

At age three, my son would look at a Nike swoosh and say "that means sports". But a glorified check mark doesn't say anything about sports by itself - it's the communication that goes along with it.

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