When someone takes a poll, the results are only as good as the question asked. Yesterday we asked readers whether our local daily newspaper was worth a nickel a day for a subscription. And by a 54%-to-46% vote, respondents to the poll said yes.
But in comments to our post, an alert reader pointed out that we weren't being offered that price by the O. Way down in the fine print on the mailer we got, in teeny weeny print that old newspaper guys used to call "agate" type, it is revealed that the $19.99 annual subscription that we are being offered is only for the Sunday and Tuesday papers, which contain all the grocery store coupons. And so the price per issue is actually more like 19 cents an issue, not 5 cents.
That's an offer not worth asking our readers about. Who wants the news delivered only two days a week? And who would pay 19 cents for the O? Certainly not us.
It's got to hurt morale in the newsroom that the paper is now being actively hawked just for the coupons. That lowers it to the level of paper known as a "shopper" -- a publication whose news and editorial content is usually thrown away, with the subscriber keeping only the ad offers. How far the Pulitzer winners have fallen.
Anyway, our apologies. We should have read the fine print -- and it sure was fine -- before troubling readers with our question. It's off to the recycling bin with the mailer.
Comments (12)
In one way, paying 19 cents per copy of the "Oregonian" still makes it better than paying nothing for "Willamette Week". After all, you're getting what you pay for with both papers. and Willy Week is still great for its main purpose: packing dishes and other fragiles when you're trying to move out of Portland and go somewhere affordable.
I don't know how the O's carriers will be able to handle this Sunday and Tuesday delivery scheme. I tried to get a vacation stop placed in early January and the paper never stopped being delivered. It is, however, a brilliant marketing move - getting someone to pay to have advertisements delivered to your door.
Perhaps if you thought of the O as a group of people trying their best to entertain, you might reconsider? Would you give $0.19 to someone on a street corner who sang a song you like but do not have on your mobile device? Would you give $0.19 to Joseph Rose for this: http://blog.oregonlive.com/commuting/2012/03/portland_parking_lesson_of_the.html
19 cents two days a week might be a good deal. You get some of the news but not reading overload. And you have newspapers for wrapping, packing and to protect the floor when painting. And as a tree farmer I know it's good to harvest some trees so we can plant new ones. It keeps the economy working.
The "new" O should be paying us to read the ads and press releases. I don't clog my recycling bin with it anymore. Shame, too. It was once a respectable local paper. I even used to defend it against it against snobbish out-of-towners.
We used to actually get the O just for the coupons, but discovered that many of the coupons were for paper checks, limited edition gold coins, discounts on exercise equipment, and very little for anything we would actually buy. And that was the end of our subscription.
Kristine, that's the situation with a lot of other papers, too. Out here, the Dallas Morning News calls up at least once per week, desperately begging me to subscribe, and the big selling point these days comes from the coupons. "Oh, you mean the same Morning News coupons that arrive in the mail every other day for free?", I ask. Things go awfully quiet at the other end when I bring that up.
The New York Times now is cutting its free on-line views to 10 a month from the current 20, starting in April. You can still read the Oregonian for free, on-line.
I much prefer newspapers in print. More and more newspapers are facing dastardly financial pressures. Most of the ads that used to largely subsidize them have become "inserts" for which the papers are paid pennies on the dollar.
The O is not really a newspaper for people who crave and savor investigative journalism. The daily's editor has cautioned all who might believe the journal does a competent job:
The O's scribes just potter around some stories. Some, the O simply ignores. For example, one might search the newspaper in vain for coverage of the recent month's developments in the matter of WaMu, which should have been of concern to the editors of the Northwest's largest newspaper.
Charamba, Douro 2008
Horse Heaven Hills, Cabernet 2010
Lorelle, Horse Heaven Hills Pinot Grigio 2011
Avignonesi, Montepulciano 2004
Lorelle, Willamette Valley Pinot Noir 2011
Villa Antinori, Toscana 2007
Mercedes Eguren, Cabernet Sauvignon 2009
Lorelle, Columbia Valley Cabernet 2011
Purple Moon, Merlot 2011
Purple Moon, Chardonnnay 2011
Abacela, Vintner's Blend No. 12
Opula Red Blend 2010
Liberte, Pinot Noir 2010
Chateau Ste. Michelle, Indian Wells Red Blend 2010
Woodbridge, Chardonnay 2011
King Estate, Pinot Noir 2011
Famille Perrin, Cotes du Rhone Villages 2010
Columbia Crest, Les Chevaux Red 2010
14 Hands, Hot to Trot White Blend
Familia Bianchi, Malbec 2009
Terrapin Cellars, Pinot Gris 2011
Columbia Crest, Walter Clore Private Reserve 2009
Campo Viejo, Rioja, Termpranillo 2010
Ravenswood, Cabernet Sauvignon 2009
Quinta das Amoras, Vinho Tinto 2010
Waterbrook, Reserve Merlot 2009
Lorelle, Horse Heaven Hills, Pinot Grigio 2011
Tarantas, Rose
Chateau Lajarre, Bordeaux 2009
La Vielle Ferme, Rose 2011
Benvolio, Pinot Grigio 2011
Nobilo Icon, Pinot Noir 2009
Lello, Douro Tinto 2009
Quinson Fils, Cotes de Provence Rose 2011
Anindor, Pinot Gris 2010
Buenas Ondas, Syrah Rose 2010
Les Fiefs d'Anglars, Malbec 2009
14 Hands, Pinot Gris 2011
Conundrum 2012
Condes de Albarei, Albariño 2011
Columbia Crest, Walter Clore Private Reserve 2007
Penelope Sanchez, Garnacha Syrah 2010
Canoe Ridge, Merlot 2007
Atalaya do Mar, Godello 2010
Vega Montan, Mencia
Benvolio, Pinot Grigio
Nobilo Icon, Pinot Noir, Marlborough 2009
Portuga, Rose 2011
Revelation, Chardonnay, Pays d'Oc 2010
Beaulieu, Cabernet, Rutherford 2005
Monte Alto, Tinto Reserva 2005
Chateau Ste. Michelle, Cabernet, Indian Wells 2009
Espiral, Vinho Rose
Vin-Koru, Pinot Gris 2011
14 Hands, Hot to Trot Red 2009
Rodney Strong, Cabernet, Sonoma 2009
Abacela, Vintner's Blend #11
Portuga, White 2010
La Bourgeoisie, Red 2009
Januik, Red 2009
Three Rivers, River's Red 2008
Kirkland, Alexander Valley Merlot 2008
Muga, Rioja Rose 2010
Quinta das Amoras, Vinho Tinto 2009
Mauro Molino, Barbera d'Alba 2009
Garda Chiaretto Rose
Columbia Crest, Two Vines Vineyard 10 White
Chateau Ste. Michelle, Pinot Gris, Columbia Valley 2009
L'Hortus, Rose de Saignee 2010
Maculan, Pino & Toi 2008
McKinley Springs, Bombing Range Red 2008
Trader Joe's Pinot Gris 2009
Montes Alpha, Cabernet 2007
Gran Sasso, Sangiovese, Terre di Chieti 2009
Garda, Classico Chiaretto Rose
Beaulieu, Cabernet, Rutherford 1999
Picos del Montgo, Tempranillo 2008
Chateau de Montmirail, Vacqueyras 2008
La Granja 360, Syrah 2009
Montgras, Carmenere Reserva 2009
Lange, Pinot Gris 2009
Columbia Crest, Horse Heaven Hills Cabernet 2008
Kirkland, Pinot Grigio 2010
Trader Joe's Coastal Syrah 2009
Columbia Crest, Horse Heaven Hills Merlot 2008
Trader Joe's Coastal Chardonnay 2009
Vieux Papes Red
Domaine de l'Aujardiere, Chardonnay 2009
Santa Rita, Cabernet, Medalla Real 2007
Penfold's, Koonunga Hill Shiraz Cabernet 2008
Guild, Red, Lot #02 2008
Dievole, Dievolino Sangiovese 2008
Laforet, Burgogne Chardonnay 2009
Columbia Winery, Merlot 2007
Bonterra, Cabernet 2008
Elk Cove, Pinot Gris 2009
Maquis Lien 2006
Scott Paul, Pinot Noir, Le Paulee 2007
The Occasional Book
Neil Young - Waging Heavy Peace
Mark Bego - Aretha Franklin, the Queen of Soul (2012 ed.)
Jenny Lawson - Let's Pretend This Never Happened
J.D. Salinger - Franny and Zooey
Charles Dickens - A Christmas Carol
Timothy Egan - The Big Burn
Deborah Eisenberg - Transactions in a Foreign Currency
Kurt Vonnegut Jr. - Slaughterhouse Five
Kathryn Lance - Pandora's Genes
Cheryl Strayed - Wild
Fyodor Dostoyevsky - The Brothers Karamazov
Jack London - The House of Pride, and Other Tales of Hawaii
Jack Walker - The Extraordinary Rendition of Vincent Dellamaria
Colum McCann - Let the Great World Spin
Niccolò Machiavelli - The Prince
Harper Lee - To Kill a Mockingbird
Emma McLaughlin & Nicola Kraus - The Nanny Diaries
Brian Selznick - The Invention of Hugo Cabret
Sharon Creech - Walk Two Moons
Keith Richards - Life
F. Sionil Jose - Dusk
Natalie Babbitt - Tuck Everlasting
Justin Halpern - S#*t My Dad Says
Mark Herrmann - The Curmudgeon's Guide to Practicing Law
Barry Glassner - The Gospel of Food
Phil Stanford - The Peyton-Allan Files
Jesse Katz - The Opposite Field
Evelyn Waugh - Brideshead Revisited
J.K. Rowling - Harry Potter and the Sorcerer's Stone
David Sedaris - Holidays on Ice
Donald Miller - A Million Miles in a Thousand Years
Mitch Albom - Have a Little Faith
C.S. Lewis - The Magician's Nephew
F. Scott Fitzgerald - The Great Gatsby
William Shakespeare - A Midsummer Night's Dream
Ivan Doig - Bucking the Sun
Penda Diakité - I Lost My Tooth in Africa
Grace Lin - The Year of the Rat
Oscar Hijuelos - Mr. Ives' Christmas
Madeline L'Engle - A Wrinkle in Time
Steven Hart - The Last Three Miles
David Sedaris - Me Talk Pretty One Day
Karen Armstrong - The Spiral Staircase
Charles Larson - The Portland Murders
Adrian Wojnarowski - The Miracle of St. Anthony
William H. Colby - Long Goodbye
Steven D. Stark - Meet the Beatles
Phil Stanford - Portland Confidential
Rick Moody - Garden State
Jonathan Schwartz - All in Good Time
David Sedaris - Dress Your Family in Corduroy and Denim
Anthony Holden - Big Deal
Robert J. Spitzer - The Spirit of Leadership
James McManus - Positively Fifth Street
Jeff Noon - Vurt
Road Work
Miles run year to date: 21
At this date last year: 52
Total run in 2012: 129
In 2011: 113
In 2010: 125
In 2009: 67
In 2008: 28
In 2007: 113
In 2006: 100
In 2005: 149
In 2004: 204
In 2003: 269
Comments (12)
In one way, paying 19 cents per copy of the "Oregonian" still makes it better than paying nothing for "Willamette Week". After all, you're getting what you pay for with both papers. and Willy Week is still great for its main purpose: packing dishes and other fragiles when you're trying to move out of Portland and go somewhere affordable.
Posted by Texas Triffid Ranch | March 21, 2012 10:10 AM
I don't know how the O's carriers will be able to handle this Sunday and Tuesday delivery scheme. I tried to get a vacation stop placed in early January and the paper never stopped being delivered. It is, however, a brilliant marketing move - getting someone to pay to have advertisements delivered to your door.
Posted by Richard | March 21, 2012 10:34 AM
Perhaps if you thought of the O as a group of people trying their best to entertain, you might reconsider? Would you give $0.19 to someone on a street corner who sang a song you like but do not have on your mobile device? Would you give $0.19 to Joseph Rose for this:
http://blog.oregonlive.com/commuting/2012/03/portland_parking_lesson_of_the.html
Posted by Gardiner Menefree | March 21, 2012 10:40 AM
19 cents two days a week might be a good deal. You get some of the news but not reading overload. And you have newspapers for wrapping, packing and to protect the floor when painting. And as a tree farmer I know it's good to harvest some trees so we can plant new ones. It keeps the economy working.
Posted by Don | March 21, 2012 10:59 AM
The "new" O should be paying us to read the ads and press releases. I don't clog my recycling bin with it anymore. Shame, too. It was once a respectable local paper. I even used to defend it against it against snobbish out-of-towners.
Posted by Mr. Grumpy | March 21, 2012 11:22 AM
We used to actually get the O just for the coupons, but discovered that many of the coupons were for paper checks, limited edition gold coins, discounts on exercise equipment, and very little for anything we would actually buy. And that was the end of our subscription.
Posted by Kristine | March 21, 2012 12:20 PM
Kristine, that's the situation with a lot of other papers, too. Out here, the Dallas Morning News calls up at least once per week, desperately begging me to subscribe, and the big selling point these days comes from the coupons. "Oh, you mean the same Morning News coupons that arrive in the mail every other day for free?", I ask. Things go awfully quiet at the other end when I bring that up.
Posted by Texas Triffid Ranch | March 21, 2012 1:29 PM
The New York Times now is cutting its free on-line views to 10 a month from the current 20, starting in April. You can still read the Oregonian for free, on-line.
I much prefer newspapers in print. More and more newspapers are facing dastardly financial pressures. Most of the ads that used to largely subsidize them have become "inserts" for which the papers are paid pennies on the dollar.
Posted by sally | March 21, 2012 6:02 PM
Sally:
You can still read the Oregonian for free, on-line.
Yes. They realize that nobody will pay to read their regurgitated press releases, so an online paywall is kind of out of the question for The Zero.
Posted by Max | March 21, 2012 6:21 PM
I feel better knowing that even a respected tax attorney occasionally fails to read the fine print!
Posted by Portland Native | March 22, 2012 6:10 AM
Actually Jack, you were half right the first time. It's really 5 cents on Tuesday and 33 cents on Sunday. That seems about right to me.
Posted by Bill Holmer | March 22, 2012 9:09 AM
The O is not really a newspaper for people who crave and savor investigative journalism. The daily's editor has cautioned all who might believe the journal does a competent job:
“'[W]e can be faulted for not digging deeper,' Bhatia wrote."
http://www.wweek.com/portland/article-18966-a_newsman’s_secret.html
The O's scribes just potter around some stories. Some, the O simply ignores. For example, one might search the newspaper in vain for coverage of the recent month's developments in the matter of WaMu, which should have been of concern to the editors of the Northwest's largest newspaper.
Posted by Gardiner Menefree | March 22, 2012 10:45 AM