It happened again on Friday. Another utterly unwanted phone book showed up on our front porch, wrapped in not one but two plastic bags. Straight into the recycling it all went.
That in this day and age a resident of green, sustainable Portland, Oregon can't opt out of this garbage shows how incompetent (or corrupt, take your pick) our state and local governments are.
Comments (26)
Call them. They fine the distributor if you're on their "no delivery" list and they'll send them to come pick it up. But then they leave a door hanger telling you that they didn't leave any unwanted paper on your porch.
It's a good idea that they recycle the books themselves. They could still claim that they deliver the books to every household while only printing a few of them. That ruins the idea of building a furnace that runs on phone books though.
Knowing how much the City of Portland loves to dictate that we're "green" one would have thought that Portland would have BANNED phone books, unless you could qualify for a need for a phone book.
And then...the book is a simplified book containing only the blue pages and a much reduced yellow pages with limited ads.
I'm still trying to figure out why Gatorade bottles don't require a nickel deposit but water and pop do...
I remember delivering these in my youth. There was no list. We were given a neighborhood and several dozen phone books. We were instructed to put one on every doorstep. I doubt much has changed.
I live in an apartment complex. There were these in front of each door, not including the janitor's closet door, the garbage chute door and the door to the stairway.
I put mine in the backseat of my car and use it occasionally. A lot cheaper than paying for internet on my cell phone. But I certainly would not be willing to pay for the book.
If State or local governements actually did try to ban these superfluous phone books, there would be a big wahwah fest claiming gubberment is insensitive to these victimized businesses that make these books and certainly a tally of the jobs they provide.
I can't opt out of junk mail as fast as it ocmes in. The volume I receive, unsolicited,dwarfs the phone books.Can't even opt out of most of it.
And it gets worse.Unless you scrutinize every purchase you make, every download you authorize on the net, there is a good chance you somehow 'agree' to being put on their mailing list and that they can sell or distribute your email address to whoever they choose.
If you don't want the books, the obvious way to stop them is to get a cranky Rottweiler and put a fence around your house. Get off the Net. Hide.
No wonder so many Portland enterprises are going out of business. Even geezers like I don't read phone book ads any more, much less young people who never touch paper. They'd be better off advertising on a well read blog. 8c)
The basic motivation behind pushing these out to every household, is the advertising revenue derived from businesses that elect to purchase ads in them. And all these businesses are told by the salespeople is the number of households the yellow pages reach (i.e. how many doorsteps they are dropped on) - not how many households keep them, or of those that are kept, how many actually use them. You can measure the first one somewhat directly; it's more difficult to get a measure of the last two.
I actually go to the trouble of telling businesses how they reached me, if they ask. And I nevere Say "yellow pages" (which is the truth) - it's usually a personal referral.
Here in Reno they no longer deliver phone books to home addresses. They are available in racks at the entrances of most of the major grocery stores along with most of the "free" newpapers and real estate magazines.
They will go away when the rubes who buy ads in them realize that it's a complete waste of their marketing dollars. (Unless your target customers are backwoods hillbillies and crackheads who still use pay phones.)
I just think it's funny that the companies that distribute these wedges of dead tree think it's ok, because they are made of 80% recycled paper or some such.
Too bad they are a 100% waste of time and resources. Right about now, TV Guide thinks that the phone book is useless.
Charamba, Douro 2008
Horse Heaven Hills, Cabernet 2010
Lorelle, Horse Heaven Hills Pinot Grigio 2011
Avignonesi, Montepulciano 2004
Lorelle, Willamette Valley Pinot Noir 2011
Villa Antinori, Toscana 2007
Mercedes Eguren, Cabernet Sauvignon 2009
Lorelle, Columbia Valley Cabernet 2011
Purple Moon, Merlot 2011
Purple Moon, Chardonnnay 2011
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Opula Red Blend 2010
Liberte, Pinot Noir 2010
Chateau Ste. Michelle, Indian Wells Red Blend 2010
Woodbridge, Chardonnay 2011
King Estate, Pinot Noir 2011
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14 Hands, Hot to Trot White Blend
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Terrapin Cellars, Pinot Gris 2011
Columbia Crest, Walter Clore Private Reserve 2009
Campo Viejo, Rioja, Termpranillo 2010
Ravenswood, Cabernet Sauvignon 2009
Quinta das Amoras, Vinho Tinto 2010
Waterbrook, Reserve Merlot 2009
Lorelle, Horse Heaven Hills, Pinot Grigio 2011
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La Vielle Ferme, Rose 2011
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Nobilo Icon, Pinot Noir 2009
Lello, Douro Tinto 2009
Quinson Fils, Cotes de Provence Rose 2011
Anindor, Pinot Gris 2010
Buenas Ondas, Syrah Rose 2010
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Conundrum 2012
Condes de Albarei, Albariño 2011
Columbia Crest, Walter Clore Private Reserve 2007
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Canoe Ridge, Merlot 2007
Atalaya do Mar, Godello 2010
Vega Montan, Mencia
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Portuga, Rose 2011
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Chateau Ste. Michelle, Cabernet, Indian Wells 2009
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14 Hands, Hot to Trot Red 2009
Rodney Strong, Cabernet, Sonoma 2009
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Portuga, White 2010
La Bourgeoisie, Red 2009
Januik, Red 2009
Three Rivers, River's Red 2008
Kirkland, Alexander Valley Merlot 2008
Muga, Rioja Rose 2010
Quinta das Amoras, Vinho Tinto 2009
Mauro Molino, Barbera d'Alba 2009
Garda Chiaretto Rose
Columbia Crest, Two Vines Vineyard 10 White
Chateau Ste. Michelle, Pinot Gris, Columbia Valley 2009
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Trader Joe's Pinot Gris 2009
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Garda, Classico Chiaretto Rose
Beaulieu, Cabernet, Rutherford 1999
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Chateau de Montmirail, Vacqueyras 2008
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Kirkland, Pinot Grigio 2010
Trader Joe's Coastal Syrah 2009
Columbia Crest, Horse Heaven Hills Merlot 2008
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The Occasional Book
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Mark Bego - Aretha Franklin, the Queen of Soul (2012 ed.)
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J.D. Salinger - Franny and Zooey
Charles Dickens - A Christmas Carol
Timothy Egan - The Big Burn
Deborah Eisenberg - Transactions in a Foreign Currency
Kurt Vonnegut Jr. - Slaughterhouse Five
Kathryn Lance - Pandora's Genes
Cheryl Strayed - Wild
Fyodor Dostoyevsky - The Brothers Karamazov
Jack London - The House of Pride, and Other Tales of Hawaii
Jack Walker - The Extraordinary Rendition of Vincent Dellamaria
Colum McCann - Let the Great World Spin
Niccolò Machiavelli - The Prince
Harper Lee - To Kill a Mockingbird
Emma McLaughlin & Nicola Kraus - The Nanny Diaries
Brian Selznick - The Invention of Hugo Cabret
Sharon Creech - Walk Two Moons
Keith Richards - Life
F. Sionil Jose - Dusk
Natalie Babbitt - Tuck Everlasting
Justin Halpern - S#*t My Dad Says
Mark Herrmann - The Curmudgeon's Guide to Practicing Law
Barry Glassner - The Gospel of Food
Phil Stanford - The Peyton-Allan Files
Jesse Katz - The Opposite Field
Evelyn Waugh - Brideshead Revisited
J.K. Rowling - Harry Potter and the Sorcerer's Stone
David Sedaris - Holidays on Ice
Donald Miller - A Million Miles in a Thousand Years
Mitch Albom - Have a Little Faith
C.S. Lewis - The Magician's Nephew
F. Scott Fitzgerald - The Great Gatsby
William Shakespeare - A Midsummer Night's Dream
Ivan Doig - Bucking the Sun
Penda Diakité - I Lost My Tooth in Africa
Grace Lin - The Year of the Rat
Oscar Hijuelos - Mr. Ives' Christmas
Madeline L'Engle - A Wrinkle in Time
Steven Hart - The Last Three Miles
David Sedaris - Me Talk Pretty One Day
Karen Armstrong - The Spiral Staircase
Charles Larson - The Portland Murders
Adrian Wojnarowski - The Miracle of St. Anthony
William H. Colby - Long Goodbye
Steven D. Stark - Meet the Beatles
Phil Stanford - Portland Confidential
Rick Moody - Garden State
Jonathan Schwartz - All in Good Time
David Sedaris - Dress Your Family in Corduroy and Denim
Anthony Holden - Big Deal
Robert J. Spitzer - The Spirit of Leadership
James McManus - Positively Fifth Street
Jeff Noon - Vurt
Road Work
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Comments (26)
Call them. They fine the distributor if you're on their "no delivery" list and they'll send them to come pick it up. But then they leave a door hanger telling you that they didn't leave any unwanted paper on your porch.
Posted by ITGuy | September 26, 2010 12:06 PM
It's a good idea that they recycle the books themselves. They could still claim that they deliver the books to every household while only printing a few of them. That ruins the idea of building a furnace that runs on phone books though.
Posted by JerryB | September 26, 2010 1:17 PM
How is this state/local government's fault?
http://www.google.com/search?hl=en&biw=1680&bih=919&q=opt+out+of+yellowbook&aq=f&aqi=&aql=&oq=&gs_rfai=
Posted by ws | September 26, 2010 1:56 PM
Because they don't pay attention to opt-out requests, and the government doesn't do anything about it.
http://www.thedeets.com/2009/07/15/yellowbook-shows-opt-out-incompetence/
I suppose it can't hurt to try, but it's likely just a waste of time on top of a waste of resources.
Posted by Jack Bog | September 26, 2010 2:06 PM
how many trees die for this stupidity , council should ban them pronto.
Posted by billb | September 26, 2010 2:36 PM
Find an advertiser near you, take it in to them, make them deal with the garbage and tell them that you will never buy from them as a merchant.
Posted by Brian Morisky | September 26, 2010 2:44 PM
Mine went straight from the front porch to the recycle bin. What a waste!
Posted by Frank | September 26, 2010 3:53 PM
Knowing how much the City of Portland loves to dictate that we're "green" one would have thought that Portland would have BANNED phone books, unless you could qualify for a need for a phone book.
And then...the book is a simplified book containing only the blue pages and a much reduced yellow pages with limited ads.
I'm still trying to figure out why Gatorade bottles don't require a nickel deposit but water and pop do...
Posted by Erik H. | September 26, 2010 4:28 PM
I remember delivering these in my youth. There was no list. We were given a neighborhood and several dozen phone books. We were instructed to put one on every doorstep. I doubt much has changed.
Posted by Jon | September 26, 2010 4:37 PM
I live in an apartment complex. There were these in front of each door, not including the janitor's closet door, the garbage chute door and the door to the stairway.
What a waste.
Posted by Christian | September 26, 2010 5:06 PM
I put mine in the backseat of my car and use it occasionally. A lot cheaper than paying for internet on my cell phone. But I certainly would not be willing to pay for the book.
Posted by m | September 26, 2010 5:34 PM
Sorry bro...you're paying for it one way or another.
Posted by Polka King | September 26, 2010 5:51 PM
Real deep Polka King. You know what I meant.
Posted by m | September 26, 2010 6:58 PM
If State or local governements actually did try to ban these superfluous phone books, there would be a big wahwah fest claiming gubberment is insensitive to these victimized businesses that make these books and certainly a tally of the jobs they provide.
I can't opt out of junk mail as fast as it ocmes in. The volume I receive, unsolicited,dwarfs the phone books.Can't even opt out of most of it.
And it gets worse.Unless you scrutinize every purchase you make, every download you authorize on the net, there is a good chance you somehow 'agree' to being put on their mailing list and that they can sell or distribute your email address to whoever they choose.
If you don't want the books, the obvious way to stop them is to get a cranky Rottweiler and put a fence around your house. Get off the Net. Hide.
Posted by Joe Adamski | September 26, 2010 7:27 PM
Yup, and each time these things get delivered they all (30 of them) go right into the recycle bin.
What a waste.
Posted by AL M | September 26, 2010 7:38 PM
But Jack, Portland thrives and survives on advertising and Yellow Page books are a big part of that cash-flow generator.
Posted by Abe | September 26, 2010 7:40 PM
No wonder so many Portland enterprises are going out of business. Even geezers like I don't read phone book ads any more, much less young people who never touch paper. They'd be better off advertising on a well read blog. 8c)
Posted by Jack Bog | September 26, 2010 7:54 PM
The basic motivation behind pushing these out to every household, is the advertising revenue derived from businesses that elect to purchase ads in them. And all these businesses are told by the salespeople is the number of households the yellow pages reach (i.e. how many doorsteps they are dropped on) - not how many households keep them, or of those that are kept, how many actually use them. You can measure the first one somewhat directly; it's more difficult to get a measure of the last two.
I actually go to the trouble of telling businesses how they reached me, if they ask. And I nevere Say "yellow pages" (which is the truth) - it's usually a personal referral.
Posted by John Rettig | September 26, 2010 9:00 PM
I have a suggestion...
I think we should all save up the phone books. And then one day, pile them up at City Hall. Right at the doorstep.
I propose that October 15th and 16th be "Phone Book Recycling Days at City Hall".
Posted by Erik H. | September 26, 2010 9:21 PM
Here in Reno they no longer deliver phone books to home addresses. They are available in racks at the entrances of most of the major grocery stores along with most of the "free" newpapers and real estate magazines.
Posted by Dave A. | September 26, 2010 11:52 PM
What, you don't have a door that needs propping open, or a computer display that needs to be elevated by 3 inches?
Posted by MachineShedFred | September 27, 2010 10:13 AM
They will go away when the rubes who buy ads in them realize that it's a complete waste of their marketing dollars. (Unless your target customers are backwoods hillbillies and crackheads who still use pay phones.)
Posted by RJBob | September 27, 2010 10:56 AM
Down Eugene way all the Dex phone books were delivered in a bright blue "Dex" tote bag. Almost overnight they became the new homeless luggage.
Posted by Bart | September 27, 2010 6:58 PM
What would the littering/vandalism fine be if I dropped five pounds of paper in someone's front yard?
Can these people be nailed for that?
Posted by Pete Buick | September 27, 2010 7:41 PM
Mine just hit the recycling bin immediately... what a waste of time, space, and money
Posted by LucsAdvo | September 27, 2010 8:59 PM
I just think it's funny that the companies that distribute these wedges of dead tree think it's ok, because they are made of 80% recycled paper or some such.
Too bad they are a 100% waste of time and resources. Right about now, TV Guide thinks that the phone book is useless.
Posted by MachineShedFred | September 28, 2010 7:11 AM