This page contains a single entry from the blog posted on November 19, 2006 1:45 PM.
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We've blogged here before about Portland Monthly, which sells tons of advertising by creating issue after issue of "best of" lists. Top 25 neighborhoods, top 50 lawyers, top 75 restaurants, top 100 doctors, top 500 schools, yada yada yada. Works like a charm -- the honorees who make the list buy vanity ads to go with the "editorial" recognition, and everybody in the industry buys a copy at the newsstand either to see their own names, or to see who got mentioned while they were left out. (That latter group also kvetches over the selection criteria.)
More legit publications such as the O and the Times usually don't scrape this hard, but today both of those publications enclosed somebody else's advertising tabloid that does, this time with the legal profession. The somebody else in question was an outfit called Law and Politics, and the advertising "supplement" was an extremely slick 36-pager called Oregon Super Lawyers 2006.
It's just what you would expect -- puff pieces about some of the area's better counselors at law, and a pack of ads that are hysterically funny, even though they're not trying to be. Some advertising gurus picked up a few bucks cranking out these gems:
Two law firms decided to go head to head with the Superman theme:
Anyway, to those who made the list, congratulations on the lukewarm achievement. To those who didn't make it, my condolences -- don't take it too hard. And to anyone who actually read all 36 pages of this exquisite nonsense, my deepest sympathies. Try to get under some full spectrum light real soon.
Comments (15)
When I first saw the Super Lawyers cover I thought it was some photoshop joke.
Readers, have at it. Kari, if you are curious, you should pick up the thing yourself. I haven't parsed it, but I noticed there's a lot of overlap with the several other such lists that have been generated in recent years.
Yea, like being a poor rat I can afford a lawyer. What we need is a list of paralegals who can helps us with family law, wills, and work issues, but paralegals are probably illegal in Oregon.
Its for Dreamers in the City that works if you're connected.
The Nickle
Right from the start I, too, have cringed at each sighting of that magazine, and always hope that we will return to trying to be once again a low profile city that values excellence in things educational, cultural and environmental, as well as all things small and human. But on so many fronts it seems as if the more superficial (but powerful) world of cheap growth, quick development, and exploitation of our local culture, is irresistable to our cities monied and political elite. (Almost NO cities of Portland's size in the U.S. have been able to resist these powerful outside "macroeconomic" forces----forces that drive cities like ours into the realm of just another "trashed" city, as the local monied class, hand and hand with clueless and self-deceived local politicians, gradually sell "out.")
I wish the O would stick with Spiderman Comics. The last time I remember seeing lawyer and super hero in the same sentence is in the old Spidey strip when he had to represent himself because he couldn't get representation that wouldn't sell him to his enemies. Maybe they weren't really sell-outs: they were just balancing their careers with family towns and didn't understand what the heck was going on.
It's a popularity contest, folks. What's to "parse"?
Yes, we know of the pressures on lawyers to "brand" themselves and to stand out from the crowd -- a pressure not limited to the legal world, by the way -- so is "Super Lawyers" any surprise? For what it is worth, "SL" appears to be a very seductive marketing lure.
But, on the other hand, it's hard to see how such high-school "vote for me" behavior in any way advances the image of the profession -- the very issue lawyers repeatedly tell bar leaders is their No. 1 concern.
"But, on the other hand, it's hard to see how such high-school "vote for me" behavior in any way advances the image of the profession -- the very issue lawyers repeatedly tell bar leaders is their No. 1 concern
Imho, if lawyers were less concerned about image and more concerned about addressing actual problems, both within the profession and in society, they would have less of an image problem.
Ah, lawyer celebrities? This dubious "honor" is undoubtedly a firm marketing vehicle. This culture is so caught up in ego nourishment we've lost sight of what really matters in life. The "super" lawyers I know, and there are many, toil for justice, equal access to representation and practice their craft in a manner which helps shine the light of truth on the vagaries of human behavior. What makes them "super" is the fact that they promote an ideal larger than themselves and to a person would be loathe to appear in a glossy magazine touting them as "super". For those basking in the celebrity of it all, they will get the clients they deserve.
Charamba, Douro 2008
Horse Heaven Hills, Cabernet 2010
Lorelle, Horse Heaven Hills Pinot Grigio 2011
Avignonesi, Montepulciano 2004
Lorelle, Willamette Valley Pinot Noir 2011
Villa Antinori, Toscana 2007
Mercedes Eguren, Cabernet Sauvignon 2009
Lorelle, Columbia Valley Cabernet 2011
Purple Moon, Merlot 2011
Purple Moon, Chardonnnay 2011
Abacela, Vintner's Blend No. 12
Opula Red Blend 2010
Liberte, Pinot Noir 2010
Chateau Ste. Michelle, Indian Wells Red Blend 2010
Woodbridge, Chardonnay 2011
King Estate, Pinot Noir 2011
Famille Perrin, Cotes du Rhone Villages 2010
Columbia Crest, Les Chevaux Red 2010
14 Hands, Hot to Trot White Blend
Familia Bianchi, Malbec 2009
Terrapin Cellars, Pinot Gris 2011
Columbia Crest, Walter Clore Private Reserve 2009
Campo Viejo, Rioja, Termpranillo 2010
Ravenswood, Cabernet Sauvignon 2009
Quinta das Amoras, Vinho Tinto 2010
Waterbrook, Reserve Merlot 2009
Lorelle, Horse Heaven Hills, Pinot Grigio 2011
Tarantas, Rose
Chateau Lajarre, Bordeaux 2009
La Vielle Ferme, Rose 2011
Benvolio, Pinot Grigio 2011
Nobilo Icon, Pinot Noir 2009
Lello, Douro Tinto 2009
Quinson Fils, Cotes de Provence Rose 2011
Anindor, Pinot Gris 2010
Buenas Ondas, Syrah Rose 2010
Les Fiefs d'Anglars, Malbec 2009
14 Hands, Pinot Gris 2011
Conundrum 2012
Condes de Albarei, Albariño 2011
Columbia Crest, Walter Clore Private Reserve 2007
Penelope Sanchez, Garnacha Syrah 2010
Canoe Ridge, Merlot 2007
Atalaya do Mar, Godello 2010
Vega Montan, Mencia
Benvolio, Pinot Grigio
Nobilo Icon, Pinot Noir, Marlborough 2009
Portuga, Rose 2011
Revelation, Chardonnay, Pays d'Oc 2010
Beaulieu, Cabernet, Rutherford 2005
Monte Alto, Tinto Reserva 2005
Chateau Ste. Michelle, Cabernet, Indian Wells 2009
Espiral, Vinho Rose
Vin-Koru, Pinot Gris 2011
14 Hands, Hot to Trot Red 2009
Rodney Strong, Cabernet, Sonoma 2009
Abacela, Vintner's Blend #11
Portuga, White 2010
La Bourgeoisie, Red 2009
Januik, Red 2009
Three Rivers, River's Red 2008
Kirkland, Alexander Valley Merlot 2008
Muga, Rioja Rose 2010
Quinta das Amoras, Vinho Tinto 2009
Mauro Molino, Barbera d'Alba 2009
Garda Chiaretto Rose
Columbia Crest, Two Vines Vineyard 10 White
Chateau Ste. Michelle, Pinot Gris, Columbia Valley 2009
L'Hortus, Rose de Saignee 2010
Maculan, Pino & Toi 2008
McKinley Springs, Bombing Range Red 2008
Trader Joe's Pinot Gris 2009
Montes Alpha, Cabernet 2007
Gran Sasso, Sangiovese, Terre di Chieti 2009
Garda, Classico Chiaretto Rose
Beaulieu, Cabernet, Rutherford 1999
Picos del Montgo, Tempranillo 2008
Chateau de Montmirail, Vacqueyras 2008
La Granja 360, Syrah 2009
Montgras, Carmenere Reserva 2009
Lange, Pinot Gris 2009
Columbia Crest, Horse Heaven Hills Cabernet 2008
Kirkland, Pinot Grigio 2010
Trader Joe's Coastal Syrah 2009
Columbia Crest, Horse Heaven Hills Merlot 2008
Trader Joe's Coastal Chardonnay 2009
Vieux Papes Red
Domaine de l'Aujardiere, Chardonnay 2009
Santa Rita, Cabernet, Medalla Real 2007
Penfold's, Koonunga Hill Shiraz Cabernet 2008
Guild, Red, Lot #02 2008
Dievole, Dievolino Sangiovese 2008
Laforet, Burgogne Chardonnay 2009
Columbia Winery, Merlot 2007
Bonterra, Cabernet 2008
Elk Cove, Pinot Gris 2009
Maquis Lien 2006
Scott Paul, Pinot Noir, Le Paulee 2007
The Occasional Book
Neil Young - Waging Heavy Peace
Mark Bego - Aretha Franklin, the Queen of Soul (2012 ed.)
Jenny Lawson - Let's Pretend This Never Happened
J.D. Salinger - Franny and Zooey
Charles Dickens - A Christmas Carol
Timothy Egan - The Big Burn
Deborah Eisenberg - Transactions in a Foreign Currency
Kurt Vonnegut Jr. - Slaughterhouse Five
Kathryn Lance - Pandora's Genes
Cheryl Strayed - Wild
Fyodor Dostoyevsky - The Brothers Karamazov
Jack London - The House of Pride, and Other Tales of Hawaii
Jack Walker - The Extraordinary Rendition of Vincent Dellamaria
Colum McCann - Let the Great World Spin
Niccolò Machiavelli - The Prince
Harper Lee - To Kill a Mockingbird
Emma McLaughlin & Nicola Kraus - The Nanny Diaries
Brian Selznick - The Invention of Hugo Cabret
Sharon Creech - Walk Two Moons
Keith Richards - Life
F. Sionil Jose - Dusk
Natalie Babbitt - Tuck Everlasting
Justin Halpern - S#*t My Dad Says
Mark Herrmann - The Curmudgeon's Guide to Practicing Law
Barry Glassner - The Gospel of Food
Phil Stanford - The Peyton-Allan Files
Jesse Katz - The Opposite Field
Evelyn Waugh - Brideshead Revisited
J.K. Rowling - Harry Potter and the Sorcerer's Stone
David Sedaris - Holidays on Ice
Donald Miller - A Million Miles in a Thousand Years
Mitch Albom - Have a Little Faith
C.S. Lewis - The Magician's Nephew
F. Scott Fitzgerald - The Great Gatsby
William Shakespeare - A Midsummer Night's Dream
Ivan Doig - Bucking the Sun
Penda Diakité - I Lost My Tooth in Africa
Grace Lin - The Year of the Rat
Oscar Hijuelos - Mr. Ives' Christmas
Madeline L'Engle - A Wrinkle in Time
Steven Hart - The Last Three Miles
David Sedaris - Me Talk Pretty One Day
Karen Armstrong - The Spiral Staircase
Charles Larson - The Portland Murders
Adrian Wojnarowski - The Miracle of St. Anthony
William H. Colby - Long Goodbye
Steven D. Stark - Meet the Beatles
Phil Stanford - Portland Confidential
Rick Moody - Garden State
Jonathan Schwartz - All in Good Time
David Sedaris - Dress Your Family in Corduroy and Denim
Anthony Holden - Big Deal
Robert J. Spitzer - The Spirit of Leadership
James McManus - Positively Fifth Street
Jeff Noon - Vurt
Road Work
Miles run year to date: 21
At this date last year: 52
Total run in 2012: 129
In 2011: 113
In 2010: 125
In 2009: 67
In 2008: 28
In 2007: 113
In 2006: 100
In 2005: 149
In 2004: 204
In 2003: 269
Comments (15)
When I first saw the Super Lawyers cover I thought it was some photoshop joke.
Now I don't know what to say. I'm... speechless.
Posted by ellie | November 19, 2006 2:49 PM
In the world of glossy local mags, this kind of thing seems to come along around once a month any more.
Posted by Jack Bog | November 19, 2006 5:00 PM
How about a little "analysis" (i.e. kvetching) about who made the list and who didn't?
For that matter, who DID make the list?
Posted by Kari Chisholm | November 19, 2006 5:16 PM
Readers, have at it. Kari, if you are curious, you should pick up the thing yourself. I haven't parsed it, but I noticed there's a lot of overlap with the several other such lists that have been generated in recent years.
Posted by Jack Bog | November 19, 2006 5:19 PM
Yea, like being a poor rat I can afford a lawyer. What we need is a list of paralegals who can helps us with family law, wills, and work issues, but paralegals are probably illegal in Oregon.
Its for Dreamers in the City that works if you're connected.
The Nickle
Posted by The Plugged Nickle | November 19, 2006 6:47 PM
Right from the start I, too, have cringed at each sighting of that magazine, and always hope that we will return to trying to be once again a low profile city that values excellence in things educational, cultural and environmental, as well as all things small and human. But on so many fronts it seems as if the more superficial (but powerful) world of cheap growth, quick development, and exploitation of our local culture, is irresistable to our cities monied and political elite. (Almost NO cities of Portland's size in the U.S. have been able to resist these powerful outside "macroeconomic" forces----forces that drive cities like ours into the realm of just another "trashed" city, as the local monied class, hand and hand with clueless and self-deceived local politicians, gradually sell "out.")
Posted by insideouter | November 19, 2006 6:49 PM
I wish the O would stick with Spiderman Comics. The last time I remember seeing lawyer and super hero in the same sentence is in the old Spidey strip when he had to represent himself because he couldn't get representation that wouldn't sell him to his enemies. Maybe they weren't really sell-outs: they were just balancing their careers with family towns and didn't understand what the heck was going on.
Posted by Cynthia | November 19, 2006 6:58 PM
that's careers with family time..
Posted by Cynthia | November 19, 2006 6:59 PM
It's a popularity contest, folks. What's to "parse"?
Yes, we know of the pressures on lawyers to "brand" themselves and to stand out from the crowd -- a pressure not limited to the legal world, by the way -- so is "Super Lawyers" any surprise? For what it is worth, "SL" appears to be a very seductive marketing lure.
But, on the other hand, it's hard to see how such high-school "vote for me" behavior in any way advances the image of the profession -- the very issue lawyers repeatedly tell bar leaders is their No. 1 concern.
Bullet firmly esconced in foot...
Posted by Worldwide Pablo | November 19, 2006 7:01 PM
"But, on the other hand, it's hard to see how such high-school "vote for me" behavior in any way advances the image of the profession -- the very issue lawyers repeatedly tell bar leaders is their No. 1 concern
Imho, if lawyers were less concerned about image and more concerned about addressing actual problems, both within the profession and in society, they would have less of an image problem.
Posted by Cynthia | November 19, 2006 8:58 PM
Cynthia, lawyers concerned about addressing actual problems, you must be kidding. It's all about billable hours, who cares about actual problems.
Posted by Richard S/ | November 20, 2006 8:02 AM
Jabba the Hut looks _super_ pissed with her arms crossed like that.
Posted by jim | November 20, 2006 1:16 PM
You can hardly blame her with the many of us out here who do dumb things that make her job much harder.
Posted by Cynthia | November 20, 2006 1:33 PM
Ah, lawyer celebrities? This dubious "honor" is undoubtedly a firm marketing vehicle. This culture is so caught up in ego nourishment we've lost sight of what really matters in life. The "super" lawyers I know, and there are many, toil for justice, equal access to representation and practice their craft in a manner which helps shine the light of truth on the vagaries of human behavior. What makes them "super" is the fact that they promote an ideal larger than themselves and to a person would be loathe to appear in a glossy magazine touting them as "super". For those basking in the celebrity of it all, they will get the clients they deserve.
Posted by genop | November 20, 2006 1:52 PM
Right on, Genop.
Posted by insideouter | November 20, 2006 7:57 PM