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Monday, August 28, 2006

Practically indescribable

What would you get if The Oregonian made a concerted effort to compete for the readers and advertisers of Portland Monthly?

We found out inside yesterday's paper: You'd get something truly, truly awful.

It's a bimonthly magazine called "Ultimate" -- "ultimate" as in "last," perhaps. As in, last thing you would want to waste two minutes on.

They've really outdone themselves this time. Dig it out of the recycling and save it, people. It is a genuine collector's item. One hundred eight glossy pages of dead tree and color ink, wasted.

Comments (1)

I can't dig it out of the recycling, 'cause I didn't get one delivered as part of my Sunday five pound doorstop...

Hmm....selective delivery, perhaps?

Posted by: Betsy at August 28, 2006 07:18 AM

Drove from my little shack bordering CULLY to visit my parents yesterday who live in ALAMEDA. They got one! They also get a similar RAG put out by the PEARLIES. I love to look through it and imagine what my feet would look like in a pair of $90 dollar flip flops, or what my imaginary little doggy would look like in the $70 dollar sweater and $45 dollar faux diamond studded collar.

Posted by: Karin at August 28, 2006 08:38 AM

Sheesh, one MORE reason to feel less-than!

I bought the Sunday "O" from the news stand in the NEW SEASONS market (SE 20th @ SE Division).

Alas, I guess the fringes of Ladd's Addition don't rate as targeted zones.

The copy I bought didn't have the "ultimate insert," either.

...oregbear d'Buckman...

Posted by: oregbear at August 28, 2006 09:36 AM

No Ultimate in Rose City either. But they're converting our building to condos soon, so maybe next time?

Posted by: mo at August 28, 2006 12:42 PM

This has been my quesion of the hour for the past 10 years or more: Why does the Oregonian promote an elitist mindset?

Today's lead editorial is on the failed prosecution of Silicon Valley deal maker, Frank Quattrone. The editorialist concludes there are two possibilities: either the prosecutors didn't have a solid case, or Quattrone did nothing illegal. They fail to see another possibility, that prosecutors sometimes act as agents for a certain elite faction of the community. In our region,imho, it is glaringly obvious. In the 1990s, 3 DAs in our region were run out-2 on really weak charges, prompted by a criminal elite that runs Multnomah County DAs office. The other lost his job for trying to investigate alleged land scams. Anyone wonder why white collar crime isn't prosecuted? Take a look at the white collar criminals who are running the show. Do the news men and women at the O identify with the elite, thinking they are middle class "on the way up"? I think so. But if they really think about it, if someone doesn't start asking the right questions soon, Oregon will cease to be a safe place for the middle class. And can the crowd at the O really be sure the elite will take them in?

Posted by: Cynthia at August 28, 2006 01:13 PM

No Ultimate in the copy I purchased at a stand in Lake Oswego.

Posted by: Hinckley at August 28, 2006 05:51 PM

It did make it into home delivery in LO, though.

Posted by: Cynthia at August 28, 2006 06:01 PM

Nothing Ultimate down here at the end of the universe, otherwise known as the area just north of Reed College. Did get a Parade, though.

Did you also see the article in the Travel section ('scuse me, Destinations) about how super luxury vacations are overbooked? I suspect The Oregonian's moguls have figured out that the only people who have any discretionary income today are the super rich, so why not go after them? I think Jack's previous post summed it all up: "Stupid people with money are everywhere."

Posted by: Gil Johnson at August 28, 2006 10:15 PM


And the interesting part about the "elite" running the show here, is they arent Republicans by any stretch of the imagination. Yet all the hype and talking points makes it sound like only Repubs can be elitist, rich pricks. Turns out that isnt really the case...

Posted by: Jon at August 29, 2006 10:05 AM

Amen, Jon. And that was kind of a shock for me to discover, having been a Democrat forever until I registered independent this year. It seems to be a kind of stumbling block for some in the press who seem to equate Democrat with incorruptible still. But I still have hope...

Posted by: Cynthia at August 29, 2006 10:14 AM

[Posted as indicated; restored later.]

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